Coca Cola Essay -- Business and Management Studies

Coca Cola This article is with respect to the most acclaimed soda pop on the planet Coca Cola. Coca Cola was designed by Dr. John Pemberton on May 1886. Pemberton blended the mix of lime, cinnamon, coca leaves, and the seeds of a Brazilian bush to make the refreshment. As time passes by, Coca Cola organization has just become the world’s biggest organization and the pioneer of soda pop makers. Why the organization did so effective more than one hundred years? Other than the explanation that the item is exceptionally scrumptious, another significant explanation is the company’s showcasing methodology. The 4 ‘P’s (for example item, value, place, advancement) will be discussed as following. Item The Coca Cola Company has just about 400 brands of refreshment. It markets four of the world's main five soda brands (Classic, Sprite and so forth). Buyers in almost 200 nations appreciate The Coca Cola company’s items consistently. The first and the best sell brand is Classic. It most likely is the most people’s first decision. Be that as it may, The Company doesn't depend on exclusively brand; it is continue growing new brand to fulfill consumer’s need. For case, in light of the expanding notoriety of low-sugar diet, Coca Cola built up a low-sugar choice to Coke exemplary, which is called Coca Cola C2. It went at a bargain in Canada in August 2004. Brand acknowledgment is likewise significant. Coca Cola utilizes white content on a red foundation, with the words being very strong. It is truly draw in buyers. There are assortments kinds of bundling accessible, for example, 2 L bottle bundle, 1 L bottle bundle 24 can bundle, 12 can bundle and 8can bundle and so forth. Typically, most 1 L bottle bundles are sold in candy machine. Cost Coca cola depends on versatile valuing system. It permit extraordinary stores set various costs. It likewise utilizes odd estimating system. For model, a 24-can bundle of Coke great is $8.99 instead of $9.00. 2L Coke great is $0.99, etc. Here and there, Coke offers unique costs, like if clients purchase three 12-can bundles Coke for just $10.00. Coca Cola can makes low cost, since it reuses the pre-owned jars, and has cutting edge creation line with huge creation. Advancement Coca cola has some amazing publicizing on TV. What's more, there is a few challenges for clients. For instance, the organization set two or three million prize, after clients bought Coke, the... ... as unique one. The cost of the Coke item may keep steady, despite the fact that the Coca Cola organization will confront expansion issue. Meanwhile, the cutting edge delivering line should assume control over old one, and diminish the expense as low as could be expected under the circumstances, at that point, utilizing cost-arranged evaluating system. It will let Coke classic’s value progressively serious to bid my objective market. I will make the advancement in upbeat and quiet style. Sports can likewise utilized in advancement, for instance, youthful adultsã‚’ most loved game hockey. With the expanding youthful adults’ populace, I will utilize serious appropriation, and put Coke great into the same number of spot associated with youthful grown-ups as conceivable, for example, café, bars, and postsecondary school, thus on. It is conceivable to acquire Market share. WORKS CITED Insights Canada Home Page. 28 July 2004. Insights Canada’s Web Site. 9 October 2004 . Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004 The Beverage Net Work Home Page. â€Å"Beverage Digest/Maxwell Ranks U.S. Soda pop Industry for 2003.† 4 March 2004. BevNET.com, Inc. 9 October 2004. < http://www.bevnet.com/news/2004/03-04-2004-bevdigest_maxwell_2003.asp>.

Film and Television Genres Essay Example | Topics and Well Written Essays - 2000 words

Film and Television Genres - Essay Example There are such a large number of various film sorts that are available in the media world today, and albeit some of them unquestionably have their similitudes, they considerably more so have their disparities, and by comprehension about both the likenesses and contrasts of each film classification, we will have the option to get a significantly more mindful and basic comprehension on every single one. What is considerably more, by investigating all the distinctive film type's we won't just have the option to turn out to be increasingly learned on the class, however on the universe of media all in all also. By doing this we will have the option to go to a substantially more understanding and proficient perspective on the current topic generally speaking. This is the thing that will be dissertated in the accompanying. There is actually a huge number of various film classifications that exist, and in film hypothesis explicitly, the term 'type' alludes to that of the essential technique for film arrangement, and it is a term which is fundamentally utilized so as to permit detachment between films, not just so as to make it simpler for film watchers to have the option to foreordain the kind of film that it is, yet too with the goal that each film can be all the more explicitly and appropriately distinguished and condemned. A 'classification' for the most part alludes to films that share similitudes in the story components from which they are developed (Wikipedia, 2007). 'Setting', 'temperament', and 'arrangement' are on the whole terms which are utilized in the film kind characterization process: the setting is the place the film happens; the passionate charge which is carried on all through the film is known as the state of mind, and the configuration is the way or way where the film was really shot . Every one of these three terms is similarly as significant in the following concerning the way toward grouping a film's sort, and they should all in this manner be considered so as to appropriately evaluate a film's class. Film kinds are considered as being different structures or recognizable sorts, classes, arrangements, or gatherings of movies which have comparable or conspicuous examples which partner them as being in a specific branch of knowledge. There are film sorts, and afterward there are classes which are considered as being non-film classifications. The absolute generally famous and notable film classifications would incorporate that of: activity, experience, satire, wrongdoing/hoodlum, show, stories/recorded, awfulness, musicals, sci-fi, war, and westerns; probably the most mainstream and notable non-film types would incorporate that of: vivified films, British movies, children's/kids/family films, exemplary movies, faction films, narrative movies, sequential movies, and quiet movies. The principle contrast between film classification and non-film kinds is that the film sort titles are progressively explicit and all the more regularly utilized, while the non-film type titles are increasingly unobtrusive and generally less well known. The more regular meanings of kind tend to, generally, be founded on the thought that they can appropriately comprise for specific shows of substance, and this would incorporate issues, for example, the topic or setting for example, or some other film class subjectivity. It is staggeringly critical to understand that the endeavor to characterize specific kinds as far as vital and adequate printed properties is genuinely vital, and that despite the fact that it is frequently observed as being hypothetically appealing, generally it very well may be incredibly hard to finish this procedure,

Books About Libraries

Books About Libraries This giveaway is sponsored by Ink and Bone by Rachel Caine. Rachel Caine rewrites history, creating a dangerous world where the Great Library of Alexandria has survived the test of time. Jess Brightwell believes in the value of the Library, but the majority of his knowledge comes from illegal books obtained by his family. Jess has been sent to be his family’s spy, but his loyalties are tested in the final months of his training to enter the Library’s service. But Jess soon discovers that those who control the Great Library believe knowledge is more valuable than any human lifeâ€"and soon both heretics and books will burn.… The only thing better than books? Bookish books. You know what I mean: books about the power of reading, books set in bookstores, books set in libraries and about librarians and their adventures. In that spirit, we wanted to know: what are your favorite books about or featuring libraries? You answered the call and now weve got a nice reading list for you. Here are 47+ of your favorite books about libraries and librarians. Some are real, some are fantastic, and all are delightfully good reads: Alcatraz Versus the Evil Librarians by  Brandon Sanderson All Souls Trilogy by Deb Harkness The Archived by Victoria Schwab The Book of Speculation by Erika Swyler The Boy Who Was Raised by Librarians by  Carla D. Morris Dewey by Vicki Myron Forever, Interrupted by  Taylor Jenkins Reid A Gentle Madness: Bibliophiles, Bibliomanes, and the Eternal Passion for Books by Nicholas A. Basbanes HELP! Im a Prisoner in the Library! by Eth Clifford Here Lies The Librarian by Richard Peck The Historian by Elizabeth Kostova The House of Paper by Carlos Maria Dominguez I Work at a Public Library by Gina Sheridan Inkheart by Cornelia Funke   The Last Book in the Universe by Rodman Philbrick Libraries in the Ancient World by Lionel Casson Library Lion  by Michelle Knudsen The Library Book by Rebecca Gray The Library at Night by Alberto Manguel Library at Mount Char by  Scott Hawkins Libriomancer series by Jim Hines Lirael by  Garth Nix Lost in a Good Book by Jasper Fforde Matilda by Roald Dahl Mr. Lemoncellos Library by  Chris Grabenstein Mr. Penumbras 24-Hour Bookstore by  Robin Sloan Mrs. Sinclairs Suitcase by Louise Walters The Name of the Rose by Umberto Eco The Name of the Wind by Patrick Rothfuss Parnassians on Wheels by Christopher Morley Patience and Fortitude by Nicholas Basbanes Possession by A.S. Byatt The Public Library: A Photographic Essay by Robert Dawson The Rabbit Back Literature Society by  Pasi Ilmari Jääskeläinen Rain Village by Carolyn Turgeon Running the Books: The Adventures of an Accidental Prison Librarian by Avi Steinberg Salamander by Thomas Wharton Shadow of the Wind by  Carlos Ruiz Zafón The Strange Library by Haruki Murakami Tam Lin by Pamela Dean A Tree Grows in Brooklyn by Betty Smith Thimble Summer by Elizabeth Enright The Time Travelers Wife by Audrey Niffenegger This Book Is Overdue by Marilyn Johnson Unshelved by  Gene Ambaum Bill Barnes Wonderland Creek by Lynn Austin The Worlds Strongest Librarian by  Josh Hanagarne

The Strange Case Of Dr Jekyll and Mr Hyde - 1027 Words

Gothic Literature Mini Assignment Compare and contrast the way the writers use plot, character and setting to increase tension and atmosphere in the opening chapter of ‘Varney the Vampire’ and ‘Dracula’. Both ‘Varney the Vampire’ and ‘Dracula’ create a tense and suspenseful atmosphere in their opening chapters as the typically gothic language (â€Å"solemn tones†, â€Å"air thick and heavy†) and imagery immediately incites in the reader a sense of foreboding and unease. This is particularly true of a modern audience familiar with the conventions of the genre; the old castles adorned with â€Å"curious carvings† and the dank, dark settings of musty â€Å"antique chambers† in ‘Varney the Vampire’ are highly suggestive of imminent encounters†¦show more content†¦The juxtaposition of religion and eroticism conveyed in the language as the girl writhes in her disturbed bedclothes seemingly whispering in prayer, revealing â€Å"one shoulder†, â€Å"pearly teeth† and â€Å"long silken eyelashes†, heightens the readers’ senses to the approaching danger and the irony of this virginal girl â€Å"budding into womanhood† praying to God for mercy while she wakes, but portraying fairly sexual and promiscuous behaviour during sleep, mirroring the sinful, primal and damning behaviour and desires of the ‘Undead’, foreshadowing her fall into their hands (â€Å"The girl has swooned†). Whilst Varney’s victim finds the â€Å"God of heaven† a comforting image during her desperation, Jonathan Harker is quite disconcerted by the locals’ eerie chanting and crossing of the fingers; he regards crucifixes as â€Å"idolatrous† and doesn’t believe they hold any power; this creates a chilling atmosphere as the peasants clearly know something Harker is yet unaware of: â€Å"The crucifix is still round my neck†. The narrative structures of the two texts are very similar as events occur chronologically in both, although the third person narrative of ‘Varney’ produces a haunting mood as it is as if a third person is present in the room, watching and recording events, and yetShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelgan ger, which causes damage to their creator. While most people think that The Strange Case of Dr. JekyllRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde938 Words   |  4 PagesVictorian Hopes and Fears Involving Science as Found in Dr. Jekyll and Mr. Hyde During the Victorian Era there was a great race to use science to alleviate the suffering of the ill, specifically for those patients who were suffering from ailments of the mind. While some of the methods used to diagnose and treat such afflictions would be considered barbaric in nature by today’s standards, they were considered cutting edge medical science during the time of the Victorian Era. It was also consideredRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesThe Strange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, no sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards t he end MrRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1739 Words   |  7 Pagesnovel â€Å"The Strange Case of Dr. Jekyll and Mr Hyde† by Robert Louis Stevenson, the novel â€Å"Frankenstein† by Mary Shelley, the short story â€Å"The Monkey’s Paw† by W.W Jacobs and the short story â€Å"Yellow Wallpaper† by Charlotte Perkins Gilman. These four texts convey this theme through the use of gothic conventions such as death, madness and darkness. In the novels The Strange Case of Dr. Jekyll and Mr Hyde by Robert Louis Stevenson and Frankenstein by Mary Shelley, Frankenstein and Dr. Jekyll are wronglyRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1351 Words   |  6 PagesThe Personas of Henry Jekyll Every person is born with bright and dark personas that people moderate due to the standards of society. In The Strange Case of Dr. Jekyll and Mr. Hyde, Jekyll and Hyde battle for the power to stay alive in the story. As Jekyll continues to try and take over his evil persona, Hyde tries to stay alive and cause evil in the world. In our society, many people will struggle with self control and Dr. Jekyll has trouble controlling his alter ego by performing his evil pleasuresRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1326 Words   |  6 Pages The Strange Case of Dr. Jekyll and Mr. Hyde was published during the late Victorian era, but he clearly brings into question the acceptance of Victorian philosophies, especially the belief that one truth exists and that we can identify good and evil as separate entities. The names Jekyll and Hyde have become synonymous with multiple personality disorder. This novel can be examined from the natural dualism and Freud’s structural th eory of the mind. In The Strange Case of Dr. Jekyll and Mr

Similarities Between Hinduism And Buddhism - 856 Words

Learning about both Hinduism and Buddhism, particularly about the art and architecture of both cultures made me realize they are not that different as I thought first. Both cultures are beautiful and rich, and if someone takes a deeper look can see that they are depending on each other. Many people forget that Buddha was born into a Hindu society, and his views and beliefs which led to a brand new culture are based on Hinduism. Of course I am not saying the two are the same because that wouldn’t make any sense. However, the similarities are visible, just the way differences are visible too, and these things make both cultures so amazing. First I would like to point out some of the similarities and differences between Hindu and Buddhist faiths which I think are important to understand their art. Both religions put karma and reincarnation into the center of believes. Both religions believe in several spiritual practices in attempts to get beyond the thinking mind and into a stat e of relaxation and awareness. However, they do not share their gods, in Hinduism they share their religion with many gods and goddesses, and in Buddhism there is no god, Buddha himself was a leader. Knowing the two cultures basic views and believes it is easier to compare their art and architecture, since mostly they are based on the religions. The first similarity which I think is very oblivious is the stupa. Stupas are present in both cultures and the base for the temples in Hinduism and BuddhismShow MoreRelatedSimilarities Between Hinduism And Buddhism948 Words   |  4 PagesBoth Hinduism and Buddhism came from the region called India. Hinduism was the dominant one in the subcontinent, while Buddhism had to flee to other regions to spread its belief to the people. The creation of Hinduism will eventually give birth to Buddhism later on. Even though both â€Å"religions† came from the same region, they have some similarities and differences between them. Hinduism from the start was a combination of different beliefs or ceremonies from the Indus Valley Civilization. All ofRead MoreSimilarities Between Hinduism And Buddhism995 Words   |  4 PagesCompare and Contrast Essay Hinduism and Buddhism There are more than seven billion people living across the world and about 19 major religions with about 270 subgroups. In many states and countries, there are two or more religions that are being practiced by its residents. Hinduism and Buddhism are two of the 19 major religions, that are widely practiced. Hinduism and Buddhism both have common origins, and share similar beliefs. Both Hinduism and Buddhism are religions that focus on the way to liveRead MoreSimilarities Between Hinduism And Buddhism863 Words   |  4 PagesPHIL 2120 Paper #1 Xinyang Wang Comparison of Permanence between Hinduism and Buddhism Hinduism and Buddhism have common origins in the Ganges culture of northern India around 500 BCE. We have to admit that they share a lot of similarities, but also involve tons of differences. For example, as Hinduism claims that Atman is Brahman, Buddhism reject the existence of Atman. Hindus think that the way to becoming enlightened is to union with God, but Buddhists pursue a throughout understanding of theRead MoreSimilarities Between Hinduism And Buddhism975 Words   |  4 PagesHinduism and Buddhism have a connected history as both of these religions use similar teachings and terminologies to maintain order among their respective followers and societies. Ideally a society’s religious teachings should contribute to its political, social, economic and cultural discussions. However, correlating this way of thinking to a political theology may prove to be difficult because most people have more important matters to be concerned about than adhering to morale. Various peopleR ead MoreSimilarities Between Hinduism And Buddhism1351 Words   |  6 Pagesreligions, Hinduism and Buddhism, that came out of India thousands of years ago. Though these two religions are old, they are still practiced today by millions of followers within the continent of Asia and the West. First, I would like to introduce the religion of Hinduism. The term Hinduism was derived a river of South Asia, the Indus. This term was used by the ancient Persians to classify the people of that region of the North-West territory of the subcontinent. Indian religion, Hinduism, was theRead MoreSimilarities Between Buddhism And Hinduism1404 Words   |  6 Pages Buddhism and Hinduism are closely related when comparing the two. Buddhism was created based on the ideologies of Hinduism. There differences on their views with the idea of self and transmigration. They compare with one another with the problems of having senses, desires and anger. Hinduism believes in everything being unified together as one ultimate reality, which is Brahman. Brahman is the truth of all. Atman is considered as the true and pure self. Atman and Brahman are identical with oneRead MoreSimilarities Between Hinduism And Buddhism843 Words   |  4 Pagesthat the religion itself is fairly young. Take Hinduism and Buddhism, for example, which might be considered very similar in the fact that Buddhism was born from Hinduism. Although in Western context, Hinduism is referred to as a religion. Hindu traditionalists on the other-hand call it â€Å"Sanatana Dharma† and consider it a culture or a â€Å"way of life†. When we analyze the facts and break the two religions down, we can depict that both Hinduism and Buddhism have differences in views, practices, and beliefsRead MoreSimilarities Between Hinduism And Buddhism942 Words   |  4 PagesCCOT Essay Hinduism and Buddhism were both founded and popular in northern India by 600 CE. Although Hinduism and the Hindu caste system maintained a strong influence in South Asia throughout 600-1750 CE, the Hindu majority eventually gave way as Buddhism, Islam, Christianity, and syncretic faiths gradually moved in and across the Indian Ocean basin by 1750 CE. Even then, Hinduism did spread from northern India through southern India to Southeast Asia. The caste system was maintained from 600-1750Read MoreSimilarities and Difference Between Hinduism and Buddhism. Essay2345 Words   |  10 PagesSimilarities and difference between Hinduism and Buddhism. Buddhism believes in the process of reincarnation based on deeds of the present life. Hinduism also believes that everyone is a part of an impersonal world and therefore, ones soul reincarnates into another body of any being, based on the deeds of the present life. One has to work for salvation oneself and therefore, cannot blame others for the same. The salvation depends on the good deeds of a person. In Hinduism also, one attains salvationRead MoreThe Similarities and Differences between Buddhism, Jainism and Hinduism1194 Words   |  5 Pagesteachings: Hinduism, Jainism and Buddhism. These three sects in religious thinking have many similarities as all recognize the life-cycle and the need of liberation, they worship one central deity that used to be a human who gained enlightenment and they all recognize the existence of the eternal soul and after-death re-incarnation. However, they also share a lot of differences that mark the underlying principles of practicing them. I will identify the scope of differences and similarities in these

The Secret Circle The Captive Chapter Eleven Free Essays

â€Å"This is all too weird for me,† Laurel said, shivering. â€Å"But what does it tell us?† Deborah challenged. â€Å"It’s another link to Black John,† Adam said. We will write a custom essay sample on The Secret Circle: The Captive Chapter Eleven or any similar topic only for you Order Now â€Å"Other than that, nothing.† â€Å"So it’s a dead end, like the cemetery,† Faye said, looking pleased. Cassie had the feeling they were wrong, but she couldn’t explain why, so she kept her mouth shut. Something else was worrying her, worrying her terribly. The piece of hematite that right now felt as heavy as a bit of neutron star in her pocket †¦ it had come from the ruins of Black John’s house. It might even have belonged to him. Which meant that she had to tell Diana about it. People were wandering around, breaking up into small groups. The meeting, for all intents and purposes, was over. Cassie took a deep breath and went to Diana. â€Å"I didn’t get a chance to talk to you earlier,† she said. â€Å"But I wanted to tell you about something that happened yesterday.† â€Å"Cassie, you don’t have to tell me. I know it wasn’t like Faye said.† Cassie blinked, thrown off balance. â€Å"What did Faye say?† â€Å"We don’t even have to talk about it. I know it’s not true.† â€Å"But what did she say?† Diana looked uncomfortable. â€Å"She said- you were over at her house last night, playing- well, some kind of game.† â€Å"Pizza Man,† Cassie said distinctly. When Diana stared at her, she explained, â€Å"Pizza Man He Delivers.† â€Å"I know what it’s called,† Diana said. She was scanning Cassie’s face. â€Å"But I’m sure you would never †¦Ã¢â‚¬  â€Å"You’re sure? You can’t be sure,† Cassie cried. It was too much-Diana’s blind insistence on her innocence. Didn’t Diana realize that Cassie was bad, evil? â€Å"Cassie, I know; you. I know you wouldn’t do anything like that.† Cassie was feeling more and more agitated. Something inside her was getting ready to snap. â€Å"Well, I was there. And I did do it. And†-she was getting close to the source of the anguish inside her-â€Å"you don’t know what kind of things I would or wouldn’t do. I’ve already done some things-â€Å" â€Å"Cassie, calm down-â€Å" Cassie reeled a step backward, stung. â€Å"I am calm. Don’t tell me to calm down!† â€Å"Cassie, what’s wrong with you?† â€Å"Nothing’s wrong with me. I just want to be left alone!† Diana’s eyes sparked green. She was tired, Cassie knew, and anxious. And maybe she’d reached a snapping point, too. â€Å"All right,† she said, with unaccustomed sharpness in her normally gentle voice. â€Å"I’ll leave you alone, then.† â€Å"Fine,† Cassie said, her throat swollen and her eyes stinging. She didn’t want to fight with Diana-but all this anger and pain inside her had to go somewhere. She’d never known how awful it was to have people insist you were good, when you werern’t. Her fingers unclenched from the piece of hematite, and she left it in her pocket as she turned around and walked away. She stared down over the edge of the cliff at the swirling waves below. Faye moved in beside her, bringing a scent of sweet, musky perfume. â€Å"Show it to me.† â€Å"Huh?† â€Å"I want to see what’s in your pocket that you’ve been holding on to like it might run away.† Cassie hesitated, then slowly drew the smooth, heavy stone out. Still facing the ocean, Faye examined it. â€Å"A hematite crystal. That’s rare.† She held it up to the moonlight and chuckled. â€Å"Did Melanie ever tell you about some of hematite’s more- unusual properties? No? Well, even though it looks black, if you cut it into thin slices, they’re transparent and red. And the dust that comes off the stone turns the liquid that cools the cutting wheel as red as blood.† She gave the stone back to Cassie, who held it loosely, looking down at it. No matter where it came from, it was her crystal now. She’d known that from the moment she’d seen it. How could she give it up? â€Å"I found it here, by the foundation of the house,† she said dully. Faye’s eyebrows lifted. Then she collected herself. â€Å"Hm. Well-of course, anybody could have dropped it here in the past three hundred years.† A strange sense of excited relief filtered through Cassie. â€Å"Yes,† she said. â€Å"Of course. Anybody could have.† She put the crystal back in her pocket. Faye’s hooded golden eyes were gleaming at her, and Cassie felt herself nod. She didn’t have to give up the crystal after all. Adam was calling people back into a group. â€Å"Just one thing before everybody leaves,† he was saying. He seemed oblivious to the little drama that had been enacted between Cassie and Diana a few minutes earlier. â€Å"I have an idea,† he said, when the Club had gathered around again. â€Å"You know, I just realized that everything connected with the dark energy has led to death, to the dead. The cemetery; that ghost-shape Cassie and Deborah and Nick and I saw on the road; even this place-a ruined house built by a dead man. And-well, the weekend after next is Samhain.† There was a murmur from the group. Adam looked at Cassie and said, â€Å"You know, Halloween. All Saints’ Eve, November Eve, whatever. But no matter what you call it, it’s the night when the dead walk. And I know it might be dangerous, but I think we should do a ceremony, either here or at the cemetery, on Halloween. We’ll see what we can call up.† He turned to Diana. â€Å"What do you think?† This time the response was silence. Diana looked concerned, Melanie doubtful, Sean openly scared. Doug and Chris were grinning their wild grins, and Deborah was nodding fiercely. Faye had her head cocked to one side, considering; Nick stood with his arms across his chest, stone-faced. But it was Laurel and Suzan who spoke up. â€Å"But what about the dance?† Laurel said, and Suzan said, â€Å"Saturday night is the Halloween dance and I’ve already got my shoes.† â€Å"We always have a party on Halloween,† Melanie explained to Cassie. â€Å"It’s a big witch holiday. But this year Halloween falls on Saturday, and the school dance is the same night. Still,† she said slowly, â€Å"I don’t see why we couldn’t do both. We could leave the dance around eleven thirty and still have plenty of time for a ceremony here.† â€Å"And I think it should be here,† Diana said, â€Å"and not the graveyard. That’s just too dangerous, and we might call up more than we bargained for.† Cassie thought of the shadowy form she and Adam had seen at the graveyard. A bit too belligerently, she asked, â€Å"What are we planning to do with whatever we can call up?† â€Å"Talk to it,† Adam said promptly. â€Å"In the old days people called up the spirits of the dead on Halloween and asked them questions. The spirits had to answer.† â€Å"It’s the day when the veil between the worlds is the thinnest,† Laurel clarified. â€Å"Dead people come back and visit their living relatives.† She looked around the group. â€Å"I think we should do the ceremony.† There was agreement from the Circle, some of it hesitant, some enthusiastic. But everyone nodded. â€Å"Right,† Adam said. â€Å"Halloween night, then.† Cassie thought it was unusual that he was taking over the job of coven leader this way, but then she looked at Diana. Diana looked as if she were holding some turmoil inside her tightly under control. For a moment Cassie felt sorry for her, but then her own misery and conflict welled up. She left the meeting quickly, without speaking to Diana. In the weeks before Halloween, the real cold set in, although the leaves were still bronze and crimson. Cassie’s bedroom smelled of camphor because her grandmother had brought old quilts out of storage to pile on her bed. The last of the herbs had been gathered, and the house was decorated with autumn flowers, marigolds and purple asters. Every day after school Cassie found her grandmother in the kitchen, cooking oceans of applesauce to jar, until the whole house smelled of hot apple pulp and cinnamon and spices. Pumpkins mysteriously appeared on everybody’s back porch-but only Cassie and the Hendersons knew where they came from. Things didn’t get better with Diana. A guilty part inside Cassie knew why. She didn’t want to fight with Diana-but it was so much easier not having to worry about her all the time. If she wasn’t always talking to Diana, wasn’t over at Diana’s house every day, she didn’t have to think about how hurt Diana would be if Diana ever found out the truth. The shameful secrets inside Cassie didn’t rub her so much when Diana was at a distance. So when Diana tried to make up, Cassie was polite but a little cool. A little-detached. And when Diana asked why Cassie was still mad, Cassie said she wasn’t still mad, and why couldn’t Diana just leave things alone? After that, Diana did. Cassie felt as if a thin, hard shell were growing all over her. She thought about what Deborah had said about Nick. He gets in bad moods sometimes, but that doesn’t mean you should give up. Of course, there was no way Cassie could go back and ask Nick again. At least, there was no way the old Cassie could have. There seemed to be a new Cassie now, a stronger, harder one-at least on the outside. And she had to do something, because every night she thought about Adam and ached, and she was afraid of what might happen if she went to that dance unattached. The day before Halloween she walked up to Nick’s garage again. The skeleton-car looked just the same. Its entire engine was out, resting on a sort of bottomless table made of pipes. Nick was underneath the table. Cassie knew better than to ask him what he was doing this time. She saw him see her feet, saw his gaze travel up. Then he scooted out from under the table and stood up. His dark hair was spiky with sweat, and he wiped his forehead with the back of a greasy hand. He didn’t say anything, just stood there looking at her. Cassie didn’t give herself time to think. Focusing all her attention on an oil stain on his T-shirt, she said rapidly, â€Å"Are you going to the Halloween dance tomorrow?† There was a long, long silence. Cassie stared at the oil stain while Nick stared at her face. She could smell rubber and warm metal as well as grease and a faint hint of gasoline. She felt as if she were hanging suspended in air. Then Nick said, â€Å"No.† Everything came crashing down. Cassie felt it, and for some reason she was suddenly able to look Nick in the face. â€Å"Oh,† she said flatly. Oh, stupid, stupid, she was thinking. The new Cassie was as dumb as the old one. She should never have come here. â€Å"I don’t see why you want to know in the first place,† Nick said. Then he added, â€Å"It’s got something to do with Conant, doesn’t it?† Cassie tensed. â€Å"Adam? What are you talking about? What could my asking you to a dance have to do with Adam?† she said, but she could feel the blood rise to her face. Nick was nodding. â€Å"I thought so. You’ve really got it bad. And you don’t want him to know, so you’re looking for a substitute, right? Or are you trying to make him jealous?† Cassie’s face was burning now, but hotter was the flame of rage and humiliation inside her. She wouldn’t cry in front of Nick, she ‘wouldn’t. â€Å"Sorry for bothering you,† she said, and, feeling stiff and sore, she turned around to walk away. â€Å"Wait a minute,† Nick said. Cassie went on walking and reached the golden October sunlight. Her eyes were fixed on the fading scarlet leaves of a red maple across the street. â€Å"Wait,† Nick said again, closer. He’d followed her out. â€Å"What time do you want me to pick you up?† he said. Cassie turned around and stared at him. God, he was handsome, but so cold†¦ even now he looked completely dispassionate, indifferent. The sun caught blue glints off his dark hair, and his face was like a perfectly carved ice sculpture. â€Å"I don’t want to go with you anymore,† Cassie told him bleakly, and started away again. He moved in front of her, blocking her without touching her. â€Å"I’m sorry I said the thing about trying to make Conant jealous. That was just†¦Ã¢â‚¬  He stopped and shrugged. â€Å"I didn’t mean it. I don’t know what’s going on, and it’s none of my business, anyway. But I’d like to go to the dance with you.† I’m hallucinating, Cassie thought. I’ve got to be. I thought I just heard Nick apologize†¦ and then say he’d like to go with me. I must have a fever. â€Å"So what time do you want me to pick you up?† Nick said again. Cassie was having trouble breathing, so her voice was faint. â€Å"Um, about eight would be fine. We’re all changing into our costumes at Suzan’s house.† â€Å"Okay. I’ll see you there.† On Halloween night, in Suzan’s Greek Revival house, the girls of Crowhaven Road prepared themselves. This night was different than the evening of the Homecoming dance. For one thing, Cassie knew what she was doing now. Suzan had taught her how to do her own makeup, in exchange for Cassie helping Suzan with her costume. They’d all taken baths with fresh sage leaves; Laurel’s orders, for enhancing their psychic powers. Cassie had also washed in milk of roses-rosewater and oil of sweet almonds-for softening her skin and to smell nice. Cassie’s grandmother had helped her plan and make her costume, which consisted mainly of panels of thin gauze. When she was finished that night, Cassie looked in Suzan’s mirror and saw a girl slender as a candle flame, dressed in something like mist, with an elusive, glancing beauty. The girl had hair like smoky topaz curling around a delicate face, and as Cassie watched, rosy shadows bloomed on her pale skin. She looked soft and touchable and sensuous, but that was all right, because she would be with Nick. Cassie dabbed perfume behind her ears-not magnet oil but simply attar of roses-and tossed her scented hair back. Well, there was a certain wistfulness in the girl’s wildflower-blue eyes, but that couldn’t be helped. Nothing was going to cure that, ever. She wasn’t wearing any crystal to allure, only the hematite for iron-strength in a pouch under her costume. â€Å"What are you?† Deborah said, looking into the mirror over her shoulder. â€Å"I’m a muse. It’s an old-time Greek thing; my grandmother showed it to me in a book. They weren’t goddesses, just sort of divine guides. They inspired people with creativity,† Cassie said. She looked at herself uncertainly. â€Å"I guess I’m Calliope; she was muse of poetry. The others were muses of history and stuff.† Melanie spoke up. â€Å"Witches believe that there was only one muse before they got split up into nine. She was the spirit of the arts, all of them. So maybe tonight you’re her.† Cassie turned to look at their costumes. Deborah was a rocker, all silver bangles, studs, and black leather. Melanie was Sophia, the biblical spirit of wisdom, with a sheer veil over her face and a wreath of silver stars in her hair. Suzan had taken Cassie’s suggestion and dressed up as Aphrodite, goddess of love. Cassie had gotten the idea from Diana’s prints and her grandmother’s book of Greek myths. â€Å"Aphrodite was supposed to be born from the sea,† she said now. â€Å"That’s the reason for all the shells.† Suzan’s hair was loose around her shoulders, and her robe was the color of sea foam. Iridescent sequins, seed pearls, and tiny shells decorated the mask she held in her hand. Laurel was a fairy. â€Å"A nature spirit,† she said, pivoting to show long, curving dragonfly wings. She was wearing a garland of leaves and silk flowers on her head. â€Å"Everyone looks great,† a soft voice said, and Cassie turned and caught her breath. Diana wasn’t even dressed up, or at least she was only wearing her ceremonial costume, the one she wore at Circles. But she appeared to be wreathed in her own light and she was beautiful beyond description. Laurel spoke quietly in Cassie’s ear. â€Å"She’s not making fun of it or anything, you know. Halloween’s our most magical holiday of the year. She’s honoring it.† â€Å"Oh,† Cassie murmured. Her eyes slid to Faye. Faye, she guessed, was a witch. The kind that guys were afraid of. She was wearing a sleeveless black dress, like a parody of the white shift Diana wore at meetings of the Circle. It was slit up both sides to the hip, and cut to show every curve. The material shimmered like silk when she walked. There are going to be some hearts broken at the dance tonight, Cassie thought. Downstairs, the doorbell rang, and the girls all went down in their fluttering draperies and rippling gowns to meet the guys. The Club was going to this dance in a group, as they planned to leave in a group at eleven thirty. Nick was Cassie’s date, but in that first moment all she could see was Adam. He was amazing. The branched ends of stag antlers sprouted from a crown of oak leaves on his head, and he was wearing a mask of oak leaves and acorns. â€Å"He’s Herne, the horned god,† Melanie said. â€Å"Sort of like Pan, you know, a nature god. He’s god of animals, too-that’s why he gets to take Raj with him.† Raj was there, trying to thrust his nose forward to give Cassie one of his embarrassingly warm greetings. Adam-or Herne; it unnerved Cassie how natural he looked with the horns and the oak leaves-held the dog back. The other girls were laughing at the guys’ costumes. â€Å"Sean,† Laurel said, â€Å"you’re skinny enough without showing all your bones.† He was dressed as a skeleton. Chris and Doug had strange symbols painted on their faces: black and red triangles, yellow lightning bolts. Their long hair was even more disheveled than usual. â€Å"We’re Zax,† they said, and everyone said, â€Å"Who?† Chris answered: â€Å"Zax the magician. He pulls cigarettes out of the air.† â€Å"It’s from some science-fiction show they saw once,† Suzan explained finally. Faye’s slow, lazy voice broke in. â€Å"And just what are you supposed to be, Nick? The Man in Black?† Cassie looked at Nick for the first time. He wasn’t wearing a costume, just black jeans and a black pullover sweater. He looked very handsome, very cool. â€Å"I’m supposed to be her date,† he said calmly, and without another look at Faye he held out his hand to Cassie. Faye can’t mind, Cassie told herself as they walked to the line of cars outside. Faye doesn’t want him anymore; she shouldn’t care who he goes with. But there was a thin coil of uneasiness in her stomach as she let Nick guide her to the Armstrong car. Deborah and Laurel got in the back. On the porches around them, jack-o’-lanterns had fiery grins and dancing flames for eyes. It was a crystal moonlit night. â€Å"A haunted night,† Laurel said from the backseat. â€Å"Tonight spirits gather at all the windows and doors, looking in. We always put a white candle in the window to guide them.† â€Å"Or a plate of food to feed them, so they don’t try to come inside,† Deborah said in a hollow voice. Cassie laughed, but there was a slightly false note in the laughter. She didn’t want spirits looking in her windows. And as for what Laurel had said two weeks ago, about dead relatives coming back to visit the living-well, Cassie didn’t want that, either. She didn’t know any of her dead relatives, except her father, and he probably wasn’t really dead. No, on the whole, she’d rather just leave all dead people alone. But the Circle was planning to do just the opposite tonight. The gym was decorated with owls, bats, and witches flying across giant yellow moons. Black and orange crepe paper was wound around the girders and streamed from the basketball hoops. There were dancing skeletons, spitting cats with arched backs, and surprised-looking ghosts on the walls. It was all so fun and harmless. The ordinary students who’d come to dance and masquerade and drink purple poison punch had no idea of the real darkness that lurked outside. Even the ones who hated the Club didn’t know the full truth. Diana and Adam arrived together, making what must have been the most impressive entrance New Salem High School had ever seen. Diana, in her simple white shift, with her bare throat and arms looking as fresh as baby’s skin, and her aureole of shining hair falling down her back, looked like a shaft of moonlight that had somehow wandered accidentally into the gym. And Adam-Adam always had a presence, a way of innately commanding respect from anyone smart enough really to look at him. Tonight, as Herne, he was more arresting than ever. He seemed to be the forest god, perilous and mischievous, awe-inspiring but not unkind. Above all, he looked wild. There was nothing domesticated about him; he belonged in the open spaces, running underneath the stars. Raj stayed beside him, looking more like a wolf than a dog, and none of the chaperons said a word of objection. â€Å"You know what happens tonight,† a voice murmured, breath warm on Cassie’s neck. Cassie said, â€Å"What, Faye?† without turning around. â€Å"Well, the coven leaders who represent the goddess Diana and the horned god have to make an alliance. They have to†¦Ã¢â‚¬  Faye paused delicately. â€Å". . . merge, shall we say? To represent the union of male and female principals.† â€Å"You mean they†¦ ?† â€Å"It can be done symbolically,† Faye said blandly. â€Å"But somehow I don’t think Adam and Diana will be satisfied with symbolism, do you?† How to cite The Secret Circle: The Captive Chapter Eleven, Essay examples

Assessing Sustainability Of Construction -Myassignmenthelp.Com

Questions: What Is The Impact Of Sustainability In Construction Management? What Is The Significance Of Sustainability In Construction Management? Answers: Introduction This is a research, which focuses on the impact of sustainability in construction management. This study will consists of five parts, which includes the introduction, literature review, methodology of research, findings and analysis and conclusion. The present condition of the global environment is degrading due to the depletion of the natural resources, which will cause a long-term effect on the sustainability. The quality is degrading at a rapid rate and it will keep on happening if sustainability practices are not maintained. The construction industry is one of the major contributors for the depletion of resources at a global level. Moreover, it has taken a lot of time for the organization sin various countries to incorporate sustainability in the construction management industry (Ibrahim Kirui, 2017). This has led to the development of various concepts such as sustainable building, green building and sustainable construction. The community of research initially was focused on th e environmental issues and assessment problems. However, the perception of the people have changed which shows other areas of focus such as material productivity and energy savings. The approach of the researchers have become holistic and its consists of economic, environmental and social development. Research Aim The aim of this proposed research is to identify and undertake research on the impact of sustainability in construction management industry, which will illustrate the change in practices of the construction management industry. The study will also evaluate the various economic, social and environmental practices so that the overall assessment of the construction management can be done. Sustainability Policy Sustainability is now incorporated in organizations over various industries. It is one of the prioritized concerns of the companies to maintain sustainable development in their operation process. It is both to address the social responsibility of the business and to revenue generation. The Construction business is also have sustainable policy and is not excluded from the concept. The policies incorporated in the businesses widely vary from each other to identify themselves separately from the other similar competitions in the market. The findings of Zuo et al. (2012) in their work support the evidence and demonstrate a trend of an increased level of disclosure of organizations commitment in achieving the sustainability. They mainly focus on conservation of energy and efficiency, greenhouse gas emission reduction and assimilation of renewable energy sources in the projects to achieve the sustainable development. Advantages Sustainability is no doubt necessary in the construction business to address the challenges of global warming and other recently raised issues. Besides these necessities of the society, sustainable approach in construction business can bring growth in the industry. It has various advantages of in the operation that is potential in reducing the production cost of the business. Khatib (2016) conducted a detailed study on the materials used in construction industries. He has presented detailed in-depth overview of the materials and recyclability of the products. His study shows that most of the products used in the construction business can be reused by the company such as the timer, plastic frame, waste stone chips and many more. Moreover, Khatib demonstrates the alternative materials that can successfully replace some of the products utilized in construction to increase the sustainability of the industry. The work of Ogunbiyi et al. (2014) has successfully identified several advantages of implementation of sustainable construction. It not only benefits the companies in improving the corporate image and sustainable competitive advantage, but also improves the process of flow and productivity. It also helps them to incorporate the environmental consideration and increase the quality of it and facilitates in increasing compliance with the customers expectations. Ogunbiyi and his team have also identified the most common tools that are utilized in the process by various organizations that are daily huddle meeting, value stream mapping, and value analysis. The amalgamation of these tools for attaining sustainability in construction business results in waste reduction, value maximization and health and safety improvement not only for the workers, but also to the other stakeholders of the society. Use of sustainable approach in construction business not only reflects the financial improvemen t in the business but also results in the non-financial sectors that can prove advantageous for the business. Harris and McCaffer (2013) have classified the non financial indicators under some broad areas that are customer satisfaction, product and service quality, operational performance, employee commitment and social and environmental performance data. These indicate a steady growth of the business in the target market. One of the important tools that proves useful in maintaining sustainability in construction industry is the Building Information Modeling that not only shows its efficiency in formulating geometric model of a buildings performance, but can also assist in the management of construction project. One of the most significant effects of using the tool in construct is the reduction of the cost and control over the project life cycle. Hence, it can be concluded from the report that the sustainability in construction management also reflects the cost benefit to the organization (Bryde, Broquetas Volm, 2013). Yeheyis et al. (2013) in their work An Overview of construction and demolition waste management in Canada: a lifecycle analysis approach to sustainability demonstrate the waste management in the construction business. Their research shows that the waste generated from the construction in Canada is about 27% of the total solid waste deposited by the municipality. However, the implementation of sustainability in the construction industry has resulted into recycling the usable materials that decreases the cost of the business. The report shows that over 75% of the construction generated waste has enduring value that can be recycled, retrieved and reused in the future projects. A proper implementation of sustainability is now mandatory in Canada to address the increasing C and D waste volumes, shortage of landfills and long term adverse environmental, economic and social impact. The conceptual sustainable waste management framework successfully maximizes the reduction, reuse and recycle of the waste materials and minimize the disposal of construction waste by utilizing the sustainable strategy in the projects. Stakeholder Engagement Bal et al. (2013) in their work have addressed the importance of stakeholders engagement in attaining sustainability in the construction sector. Some of the stakeholders are marked as important in decision making, whose absence may lead to failure of achieving the sustainability. Their study concludes with the suggestion of understanding the various sustainability agendas of the stakeholders and measuring their performance for achieving the sustainability related goals. It is important to follow the mentioned steps for attaining success and using cent percent of the advantages out of the utilization of stakeholders in the process. Challenges of Sustainability There is very few research works exists that address the issues of incorporating sustainability in the construction. Glass (2012) is one of the few scholars who have worked on the challenging issues of the sustainability approach of construction industry. Glasss work reflects the challenges around data durability, reputation management, stakeholder engagement and the nature of the industry. The report suggests the companies to balance the commercial drivers with demands for high-profile sustainable and enhancing corporate sustainability. Literature Gap The above review of the literature demonstrates some of the advantages of sustainability in construction industry, engagement of the stakeholders, and versatility of the policies incorporated by the organizations. However, only few articles exist in the market that addresses the disadvantage of sustainability in construction. A hypothesis could be form that sustainable approach will potentially reduce the quality of the building constructed. Hence, there is ample amount of scope in the existing literature as it fails to identify the challenges and disadvantages occurs due to the use of sustainability approach in construction industry. Research Methodology Research methodology demonstrates the various research techniques, approaches, and design. The research is one of the most significant part of the research as it will help in obtaining the result of the study. In this present study, the justification for choosing each of the methods has been provided. The advantages and disadvantages of choosing a technique has been discussed thoroughly in the study. The methodology of research consists of postulations that have been predefined in the study, which will be used to execute the study (Mackey Gass, 2015). The methodology of research shows be precise and exact which will help in producing similar results when used in studies of similar topic. Research Philosophy The source and nature of the study will be included in the philosophy of the research. The research philosophy will consist of the creation of the knowledge which may seem to intense but there are mainly four types of philosophy in research. The research philosophies are positivism, interpretivism, realism and post positivism (Taylor, Bogdan DeVault, 2015). The philosophy of the research that has been selected for the study is positivism, as it will help to identify the hidden truth within the area of the study. Moreover, the scope of observation for the field of study will improve when positivism is used as the philosophy of research. Research Approach The hypothesis is one of the most significant part of the study as it will help to differentiate between the inductive and the deductive approach of research. The theoretical assumptions that have been made in the research will be validated with the help of the deductive approach, which means the deductive approach is used for the validation of the existing theories whereas inductive approach will used for the formulation of new generalizations and theories. The objective of the research and the hypothesis will be used for initializing the research where as the implementation of the research question will be done with the help of the inductive approach. Thus, the deductive approach is the most appropriate approach for the study, as it will help in the validation of the existing theories (Flick, 2015). Data collection The data collection method that will be used for the study is a mixed method where both the primary and the secondary analysis of the data will be done. The primary analysis of the data will include quantitative data where the data will be collected through questionnaires and surveys. The questionnaire will consist of close ended and random sample will be taken as the sample population. This will help to maintain the reliability and the validity of the test. The secondary analysis of the data will include the thematic analysis and qualitative data will be taken into consideration. The secondary data will be taken from five peer-reviewed journals, which will help to analyze the perspectives of different authors (Silverman, 2016). This will provide a better dimension to the current field of the study. The thematic analysis will be sued to create themes, which will support the primary analysis. Randomization is used is to select 50 respondents which will be the sample size for the resea rch. This research will consist of mixed methods which will offer a better understanding of the study. Data Analysis The research will consist of both quantitative and qualitative analysis of the data, which means the primary data, will used to analyze the perspective of the population sample. The secondary analysis of the data will be done by identifying common sets of patterns within the research. The secondary analysis will include the thematic analysis, which will analyze various journals and articles, which will help to understand all the dimension of the study. The conclusion from the existing journals will be linked with that of the primary analysis of the data (Panneerselvam, 2014). The analysis will have to be in alignment with the objectives and the goals of the study. The creation of the theme will be on the basis of the goals and objective of the current field of study. Findings and analysis How far do you agree that sustainability is significant in construction management? Options No. of response Percentage of the responses Total respondents Strongly agree 15 30% 50 Agree 20 40% 50 Neutral 1 2% 50 Disagree 10 20% 50 Strongly disagree 4 8% 50 Table 1: significance of sustainability This shows that the majority of the respondents are in agreement that sustainability has a significant impact on the business environment in construction. The graph shows that 70 % of the respondents are giving positive feedbacks about the sustainability management. Thus, it can be deduced that sustainability is significantly important for the organizations in the construction market. How far do you agree that sustainability has a strong influence on performance of the organizations? Options No. of response Percentage of the responses Total respondents Strongly agree 10 20% 50 Agree 20 40% 50 Neutral 0 0% 50 Disagree 17 34% 50 Strongly disagree 3 6% 50 Table 2: Impact of sustainability on organizational performance The graph shows that 60% of the respondents feel that sustainability will help to make improvements in the organizational performance. However, there is no clear majority, as 40 % of the respondents do not agree and this means that the sustainability is not preferred by all the organization as it increases their cost structure and it will be difficult to monitor the triple bottom line of any organization. How far do you agree that business sustainability is influenced by the reputation of the organizations in the market? Options No. of response Percentage of the responses Total respondents Strongly agree 7 14% 50 Agree 10 20% 50 Neutral 3 6% 50 Disagree 11 22% 50 Strongly disagree 19 38% 50 Table 3: Influence of reputation of the organization on sustainability The analysis of the data shows that majority of the respondents feel that reputation of the organization does not have any influence on the sustainability of the organization. However, there are 34% of the population agree that reputation will have influence on the sustainability of the organization. This means that its depends on the perspective of the different organization, there may be influence for some organization and it may not influence for the other organizations in the market. How far do you agree that sustainability will help to minimize the consumption of energy? Options No. of response Percentage of the responses Total respondents Strongly agree 18 36% 50 Agree 17 34% 50 Neutral 0 0% 50 Disagree 5 10% 50 Strongly disagree 10 20% 50 Table 4: Impact of sustainability in minimizing energy consumption The analysis of the graph shows that the sustainability practices in the construction ill help to reduce the consumption of energy. This will help to save the natural resources that are used in the construction business. This means that sustainability will help in conserving the environment and contribute to the corresponding society. Secondary Analysis The analysis of the peer reviewed journal shows that sustainability will have a lot of impact on the construction management industry. It is seen that the review of the most of the journals have proven that the most of the organization are using the sustainable practices to gain competitive advantage in the market. The organizations that use a triple bottom line has a better reputation in the market and are able to acquire capital very easily. This shows that sustainability will have a great influence on the construction management industry. The future trends in the market suggest that most of the organizations will be suing the triple bottom line as a means to gain competitive advantage in the market. The international standard organization (ISO) has been promoting the practices, which has to be used in construction management (Zhang et al., 2014). This shows that all the organizations are trying to change their business model in order to incorporate the triple bottom. However, ther e are lot of risks that are involved in the market. The organizations will have to be made sure that whether the incorporation of the sustainable practices is feasible for the organization or not. Thus, the organizations who are of small scale and medium scale have limited capital may face problems if the strategy does not work for them. Conclusion Thus, the conclusion that can be drawn from the study is that the sustainability development procedures will have a lot of impact on the sustainability of the organization. The primary and the secondary analysis of the data clearly shows that sustainable practices have been effective and has been able to facilitate the improvement of the performance of various organization in the construction industry. Reference Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A., Gass, S. M. (2015).Second language research: Methodology and design. Routledge. Panneerselvam, R. (2014).Research methodology. PHI Learning Pvt.Ltd.. Silverman, D. (Ed.). (2016).Qualitative research. Sage. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Bal, M., Bryde, D., Fearon, D., Ochieng, E. (2013). Stakeholder engagement: Achieving sustainability in the construction sector.Sustainability,5(2), 695-710. Bryde, D., Broquetas, M., Volm, J. M. (2013). The project benefits of building information modelling (BIM).International journal of project management,31(7), 971-980. Glass, J. (2012). The state of sustainability reporting in the construction sector.Smart and sustainable built environment,1(1), 87-104. Harris, F., McCaffer, R. (2013).Modern construction management. John Wiley Sons. Khatib, J. (Ed.). (2016).Sustainability of construction materials. Woodhead Publishing. Ogunbiyi, O., Goulding, J. S., Oladapo, A. (2014). An empirical study of the impact of lean construction techniques on sustainable construction in the UK.Construction innovation,14(1), 88-107. Yeheyis, M., Hewage, K., Alam, M. S., Eskicioglu, C., Sadiq, R. (2013). An overview of construction and demolition waste management in Canada: a lifecycle analysis approach to sustainability.Clean Technologies and Environmental Policy,15(1), 81-91. Zuo, J., Zillante, G., Wilson, L., Davidson, K., Pullen, S. (2012). Sustainability policy of construction contractors: A review.Renewable and Sustainable Energy Reviews,16(6), 3910-3916. Ibrahim, A. A., Kirui, M. C. (2017). MATERIAL MANAGEMENT AND SUSTAINABILITY OF COUNTY CONSTRUCTION PROJECTS IN GARISSA COUNTY, KENYA.International Journal of Project Management,1(1), 19-40. Zhang, X., Wu, Y., Shen, L., Skitmore, M. (2014). A prototype system dynamic model for assessing the sustainability of construction projects.International Journal of Project Management,32(1), 66-76.